I am always very excited to watch
the commercials, sometimes even more excited than I am to watch the game
(unless, of course, the bears are playing in the game). In the past, I haven’t
paid much attention to each commercial, but this year was different. I looked
at each commercial with a different perspective than normal and was surprised
at what I noticed.
The commercials, as usual, were
very entertaining. However, the types of products were advertised was very
interesting to me. Most of the commercials advertised are for beer, cars, and
chips. So, what does that say about our society as a whole?
Take
for example this Godaddy.com (To watch click here) commercial with Bar Refaeli. Immediately, this commercial grabs the
attention of millions of viewers by using Bar Refaeli as the star of the commercial, a very
“desirable” woman. Even more so, the commercial shows Refaeli passionately kissing a “nerd”. This commercial sparked a ton of reactions on twitter and other
social media websites. But, what does this say about the United States? That we
are a sex-driven culture?
Another example is the Audi Commercial, which
we recently discussed in our American Studies Class. (To watch click here) The
commercial shows an unhappy teenage boy who has to go to prom alone, but is
totally transformed when the dad gives him keys to his new Audi. With the Audi,
the boy excretes confidence, and walks into prom and “steals a kiss” from the
prom queen. Stop. Right there. Is this commercial promoting that if you have a
fancy car, you can “steal” a kiss from an attractive girl, that, because you
have an expensive car, that you have the power to take something from a woman?
The commercial continues when the boy drives home from prom, a black eye that
was given to him by the prom king, letting out a loud scream, and ending with
blackness and the caption “ Bravery is what defines us”. But, what does that
mean?What does this say about American culture? That cars are what define us? That
cars are what makes us brave?
How
do you think Super Bowl Ads define us, the United States? Do you think, after
close scrutiny, super bowl ads promote positive or negative messages?